SOCIAL COMMERCE:
Tesco choose Powershift for Tesco Direct social commerce in Facebook
When Tesco needed to launch an interactive Tesco Direct catalogue in Facebook, they chose the unique Powershift Differencis platform.
The Differencis platform enables companies to create fully interactive commerce applications from (multiple) APIs and Feeds. Greatly speeding up the development and deployment process and making the final applications faster, more flexible and configurable.
Powershift started by assessing the data available and mapping the possible functionality. We then created a set of wireframes that Tesco could play with and amend as they required. Once the wireframes were complete, we supplied designs for each page and the integration and build was begun. In no time Tesco could test their store live in a Facebook page and go-live was just a couple of days later.
For speed to market and without the need to burden internal IT resource, the Powershift Differencis Platform is unrivalled in opening up the social commerce channel for companies.
POWERSHIFT DIFFERENCIS PLATFORM:
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How we can help
What do you want to achieve?
Increase Sales
Generate Leads
Increase visibility and be found online
Communicate more effectively online
Connect with existing and potential investors
Engage with stakeholders
Engage with key influencers in your sector
How we can help
Digital strategy
Website design and build
Video Platform
Distributed Video Players
SEO - Strategy, Audits & Ongoing Management
Social Media - Strategy, Campaigns, Optimisation, Community Management
Content Strategy
Video & Written Content Production
Social Media Training
Application Development
Mobile Marketing
Go beyond a pretty website or a simple banner campaign. Contact Powershift Media to see how we can help you meet your business goals.
Video? As packaging?
You bet. In an online world where products and services are easily commoditised by line listings, video is your chance to package your offering and establish a brand position and identity.
The role of video in online business is clearly an opportunity. Video is a great way to explain stuff and entertain people. But getting the format, context and content right are the keys to engaging with your audience.
Popular misconceptions about video having to be glossy, expensive, funny or only 30 seconds long have lead to thousands of terrible business videos. However, there are proven guidelines that we have developed over the last five years. We specialise in creating more effective, targeted video content as well as keeping costs down. Check out our videos above to learn more.
BTW they didn't cost a fortune, they are longer than 30 seconds, there is no dry ice or pyrotechnics and they prove business video works! They have already attracted a number of great clients for us.
Value added communities
Building community is all about forging lasting relationships. In many ways, being a great community manager is like being a good party host. You make sure your guests know where the party is and are warmly welcomed & looked after. After all, engagement is all about giving people a reason to interact with you.
Creating a useful and vibrant social space is about much more than extolling your brand values, goals & mission. Powershift have experience of building communities from the ground up for start-ups as well as established businesses wanting expertise and reassurance in the implementation of their social media strategy.
Not only can we can help you define your objectives & interact with your existing customers, we can also help you extend your reach to influential industry players, thought leaders and potential clients making your social activities pay dividends far beyond servicing your existing client base.
What is Content Marketing?
61% of consumers say they are more likely to buy from a company which produces custom content, while in the B2B world, 60% of decision makers state that branded content effects their purchasing decisions*.
Content Marketing goes by many names; you might refer to content marketing as branded media, custom publishing or media, corporate media, private media, branded content, corporate publishing and corporate or in-house journalism.
Content in many a varied form is something that you and your business will have probably been producing for a long time, in the form of press releases, copy for your website, magazine or newspaper PR, newsletters or blogs. Good content marketing should be informative, and provide insight or professional commentary. More & more research indicates that well crafted content will effect the buying decision that your customers make.
So it comes under many names and guises, but why is it so effective?
Whatever your business, demonstrating that you are knowledgeable and professional is always a must. Creating great content is only half the battle, knowing where & how to distribute, promote and engage across multiple channels is also a challenge faced by businesses & brands today. Finally, you will need to ensure that the content hungry monster that is Google is happy with your offering.
Google ♥ Content
It’s easy to see why well structured, keyword rich website copy helps drive traffic to your website, but SEO copywriting for the web is much more than that. Social media is playing an ever more increasing role in the way that search engines direct traffic . You need to ensure that all of your content is unified in purpose, and working it’s hardest for you, in the right place and at the right time.
* Source: Content Marketing Institute
Know the landscape, know the ground rules
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Socialising your content distribution enables you to take your message directly to your audience, rather than waiting for them to come to you. However, one principle of traditional PR is still distinctly relevant: Defining your objectives will enable you to effectively determine what content and which platforms will be effective, and that’s where we can help. Whether it’s defining your objectives, optimising your social profiles, creating an editorial schedule right the way through to maximising the PR potential of your blog. You know that you need to share great content to attract your clients, but having the right channel strategy and tone of voice to make them engage with you are skills that only experience can bring. But you don’t need to learn the hard way; we’ve got it covered. |
Marketing your API to others
Once you have established your API, the possibilities to extend the reach of your business are limitless. However, having great DNA is one thing, finding a suitable partner to share it with is another.
The dance to acquire development partners for your API is no different to the game every other living organism plays to find a mate.
Attracting the right partners that will significantly benefit from the melding of their systems and your API is a critical business-to-business marketing task.
Powershift have been developing APIs for years and used numerous third party APIs within our own, and clients' applications. We offer vital understanding about how to go about finding, attracting, engaging and building long term relationships with developers and third party businesses.
By creating value for your API partners you can attract more developers and build an active community. And creating a development community around your API & toolset is an unrivalled way to make your business indispensible and your brand trusted in the marketplace.
We are a digital agency that believes in the power of great content to make all the difference online. We help brands create content to sell, engage, support, persuade, teach, entertain and inform.
Our USP is that we combine that great content with innovative software technologies to create compelling web experiences.
Our copy writers, video producers, developers, community managers, search specialists and creatives have already helped brands like Scottish Power, Expedia, Hilton International, Tesco, The NAEA, Eurodiet, lastminute.com, Causeway, Jonny Wilkinson and many more.
If you'd like to chat about us helping you too, then give us a call on 01926 831 262 or drop us an email.
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