Ongoing social media monitoring will be key to understanding shifts in the market as social media continues to grow and spread as a legitimate marketing channel. In order to keep abreast of your own reach and effectiveness and measure it alongside that of your competitors, we suggest ongoing social media monitoring reports which will provide contextual analysis of social media and your sector. We will use two approaches to monitoring your presence in social media:

Quantitative research: Using a number of tools, we will monitor the volume of posts around key brand terms, competitor terms, and against reputation topics

Qualitative research:  After discerning the volume of posts in key areas of observation, we will analyse and assess a range of social metrics (including fans, followers, Likes, shares, connections). We will analyse the type of engagement carried out in your industry and amongst key competitors within social media in order to provide clear analysis of all of your available opportunities for engagement.