Content Development & Content Marketing
Content is the fuel of your online presence and the lifeblood of your website and your social profiles. At Powershift, we have many years of experience developing content strategies as well as producing high quality video, audio and written content.
It’s the starting point for a conversation, the sign of your knowledge and expertise and the way someone understands who you are and what you do.
But it can’t be just any old content - it has to be timely, relevant, captivating content that reinforces your brand and helps build trust and authority with your audiences online.
What can we offer:
Video Production
Content Strategy
Copywriting
Content Audits
Editorial Calendars
Creative
Campaigns
We take content very seriously and have developed our own methodology for engaging, successful content development that connects with your audience.
Content needs to:
- Make me an expert
- Make me rich
- Help me belong
- Make me laugh
- Save me time
- Show me how
The rules of engagement online are different. Attracting and interesting people requires a different approach.
We’d like the opportunity to talk to you about what this change can mean for your business and how you might benefit from this shift in communication.
Video Production
Our in-house video production team is made up of directors, camera operators, sound engineers and editors who are specialists in producing online video. We've all got years of experience in the world of TV and corporate video, which means we're...
moreContent Strategy
We approach content strategy from the perspective of key business objectives. We look at your target audiences, conversion goals, positioning and brand and to develop a comprehensive plan which sets out the purpose and format of content needed to meet...
moreCopywriting
From a press release, to web copy, white papers, blogs, tweets, status updates, Q&As, comments.... the list of written collateral goes on. We've not only got over a century of collective copywriting experience, we are focussed on ensuring anything written...
moreContent Audit
Do you know exactly what content you have and what it says about your business and brand when you pull it all together? A content audit will give you an overview of all the existing content you have, whether it...
moreEditorial Calendars
We have developed Content Calendars to help organise your content to be relevant to internal and external events. Let us plan your content either for the next quarter, 6 months or year - or around a specific launch or announcement.
moreContent Suites
Our content suites help to feed the ever hungry content monster! We take existing collateral as well as web copy and create multiple streams of content prepared specifically for different online and social media channels.
more
SEO copywriting can be a tricky business. Writing an interesting, relevant and useful piece of web content can be hard enough without considering how to integrate those all important keywords. Here are a just a few simple tips to get more bang for your buck when writing SEO-friendly copy for the web....
The more that social is utilised by companies and brands, large and small, the more it becomes apparent that far from being a panacea for online marketing, its in fact more of a magnifying glass which highlights and amplifies shoddy customer service. So what can you do to make sure that your communities dont become a ticking timebomb of negative sentiment?...
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Powershift have given our company an incomparable level of customer service and commercial insight into the online market space, we would recommend them to anyone looking to grow their online revenues/increase ROI’s, increase online brand awareness or to help build and implement a social media presence
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Eurodiet UK
