Online Brand Launch & Management

Launching your brand online requires planning, strategy and patience. Unfortunately, the old saying of ‘build it and they will come’ is not strictly true online. With over 1 trillion unique URLs, according to Google, how on earth can you expect to be found online if no-one knows you are there?

The foundations of a strong online launch lie in a firm understanding of your audience, where they are and what their needs & requirements are.

Whilst we need to employ the same offline business approaches to our online endeavours, be they e-commerce, to promote a brand or to offer online support, a supreme service and quality offering alone will not cut it online.

How can we help you launch your online presence & be more visible in Google and other search engines?

Search Engine Optimisation (SEO) Audits

Search Engine Optimisation (SEO) Strategy

Search Engine Optimisation (SEO)

On Page Search Engine Optimisation

Off Page Search Engine Optimisation (SEO)

Keyword Audits and Research

Search Engine Marketing (SEM)

PPC Pay Per Click Advertising

Link Building Strategy

Link Building

Search Engine Results Management

Search Engineering

Content, Search & Social Media Training

We believe that the key launching & maintaining a brand online often lies in within our client's businesses already. Organisations must harness the power of their internal knowledge & expertise in order to truly impact their marketing efforts, especially where...

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Landscape Review & Competitor Audit

We review a range of selected competitors in your sector to determine how others use digital and social media marketing to best effect. Our analysis is both quantitative (auditing presence in social media channels, share of voice online and engagement...

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Site Audit, Technical Audit & Recommendations

Powershift can deliver new website development and provide technical audits & recommendations throughout in order to ensure your website is as visible as possible in search results pages.

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Keyword Research, Analysis & Recommendations

Keywords are the way in which your site & content is found. With 98% of people beginning their search through Google, it’s vital to ensure your website & your online content is saturated with the keywords that your target audience...

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Link Development

Inbound links from trusted websites should be considered web equity. These links are the votes of confidence needed to ensure that Google will rank your website higher in the search engine results pages. We will provide a comprehensive link development...

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Crib Sheets for Key Content Providers

We can provide crib sheets for all content creators in order to integrate & meet your key business objectives. These easy-to-use fact sheets will inform all content providers & interested stakeholders of the keywords, anchor text & link building knowledge...

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